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This site had the following in the homepage, "Kashmir, the state of India is a country of rich and diverse tradition, beauty, nature, festivals, colors, fragrances, languages and religions, therefore Kashmiri traditional handicrafts promises everything - beauty, dignity, form and style." Our analyzers noticed that the web page stated " The majestic appeal of Kashmiri arts and crafts lies in its exclusivity and mystical tone which leaves people mesmerized." The Website also stated " Kashmiri shawls are made from three fibers they are wool, Pashmina and Shahtoosh ,which is the most famous ring shawl." The website's header had Kashmiri Handicrafts as the most important keyword. It was followed by handicraft items, pashmina shawls, and carpets which isn't as highly ranked as Kashmiri Handicrafts. The next words the site uses is Kashmiri traditional Handicrafts. embroided shawls was also included and could not be understood by search crawlers.